Friday, August 16, 2019
It Pays to Advertise (1931)
Farce comedy about the idle, rich son (Norman Foster) of a big businessman (Eugene Pallette), who decides to show his father up by starting his own company to compete with him, but gets himself in to a heap of financial trouble instead. He learns the value of good business skills in the process of getting the company back on its feet. This premise provides the framework for some very funny comic wheelings and dealings, played with good energy by the cast. Based on the play by Roi Cooper Megrue and Walter C. Hackett. The cast includes Carole Lombard as the secretary with whom the son falls in love, and Richard "Skeets" Gallagher as the wisecracking business partner. Tom Kennedy has a brief but quite funny turn as the dense and gullible landlord.